Isha Shoppe is now ‘Isha Life’.
Save the Weave is a movement initiated by Isha Foundation to bring awareness globally and in India about the need to shift to natural fibres and support traditional weaving methods
India is home to more than 136 unique weaves, mostly in the form of saris. Traditionally woven in cotton and silk, sarees are the backbone of Indian Handloom sector that is rapidly being replaced by machines and synthetic fibres.
The current generation of skilled weavers could be the last ones engaged in the handloom sector with the younger generation having moved on to newer industries.
We have curated a collection of the finest handwoven Saris from around India to commemorate National Handloom Day 2020.
Global Consumption of synthetic fibre clothing is a huge concern today, impacting not only the environment but also people's health.
One of the main concerns of Save the Weave is to bring awareness and traction for low impact textile creations: natural textiles and dyes. The movement will create a platform for connecting resources in design, natural dye interventions, market access, organic cotton farming, technical operations and skill development.
Isha Craft’s (a unit of Isha Life) collection of apparel are entirely made of Natural fibre textiles and involves natural and eco friendly dyeing techniques. We believe this is a small but significant step towards reducing the footprint of synthetic fibres. Explore our Natural fibre collection.